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SELECTED WORK / 01

Built products.
Not pitch-deck promises.

Real platforms designed around real problems. Different audiences, different industries, one approach: understand the job, simplify the experience and build something people actually want to use.

PUBLIC PRODUCT PORTFOLIO

A selection of the products we are able to show publicly.

01
Casual invitations & live RSVP platform

Pingle

A bright, playful web app that turns a plan in the group chat into a proper invite. Hosts share one link across WhatsApp, messages or email, while guests reply without an account. Live headcounts, bring lists and calendar links make birthdays, braais and casual get-togethers easier to organise.

Shareable invitesLive RSVPsNo-account replies
02
Private wishlist & group gifting platform

WishNest

A warm, illustrated gifting platform for families and friends. Private groups share wishlists, secretly claim gifts to avoid duplicates and coordinate group presents, with Secret Santa draws and occasion reminders keeping every surprise intact.

Private gift circlesShared wishlistsGroup gifting
03
POPIA self-assessment & website review platform

POPIA Check

A free POPIA self-assessment platform for South African businesses, turning 40 questions across eight areas into a practical PDF gap report and personalised action checklist. A separate automated website review gathers evidence from public privacy and legal pages, with an optional, consent-based handover to a named legal or web partner. Readiness guidance, not certification.

POPIA assessmentWebsite evidencePartner handovers
04
AI-assisted marketing workspace

Super Ingrid

A shared marketing workspace for managing multiple businesses, bringing campaign planning, content and deadlines into one portfolio calendar. Guided briefs and AI assistance help turn ideas into organised marketing activity.

Marketing operationsAI assistanceMulti-business
05
Personalised government briefing platform

The Everyday Person

Government updates made useful for everyday life. A clear, editorial platform with plain-English summaries, links to official sources and personalised email briefings based on the places and topics readers care about.

Plain-English contentPersonalisationEmail briefings
06
South African auction & shopping platform

BradBay

A distinctive marketplace for new and pre-loved finds, combining timed auctions with buy-now listings. Clear rand pricing, collection and delivery details, and a simple bidding journey make buying feel straightforward.

MarketplaceTimed auctionsBuy now
07
Daily puzzle & social gaming platform

Smug Club

Five quick daily puzzles, one shareable score and a little friendly rivalry. A playful, mobile-first experience with relaxed or timed challenges and private group leaderboards.

Daily puzzlesSocial gamingMobile-first

Read the project case study

08
Daily vocabulary learning platform

Free Word of the Day

A two-minute daily ritual for curious minds, with vocabulary levels, pronunciation, quick quizzes and learning streaks. An editorial design makes discovery feel effortless, with optional daily email reminders.

EducationHabit buildingEmail automation

Read the project case study

09
AI business planning platform

Business Launchpad

A guided founder platform that turns an early idea into structured research, strategy, financial thinking and a polished launch pack.

AI workflowsDocument generationFounder tools
10
Golf trip operating system

Trip Caddie

A consumer platform for organising group golf trips, from players and itineraries to payments, teams and Ryder Cup-style live scoring.

Consumer SaaSLive scoringTrip management
12
Business operating platform

Founder Stack

A calm operating system for founders and leadership teams, bringing priorities, commitments, issues, reviews and processes into one place.

OperationsRole-based accessManagement
13
Community super-platform

Saffas Connect

A growing home for South Africans in the UK, combining events, groups, businesses, content, messaging and community discovery.

CommunityMarketplaceContent
14
Pension education platform

EduPension

A multi-audience financial education platform connecting employees, employers, learning resources, health checks and consultation journeys.

FintechEducationMulti-portal
15
Daily word game

Dabbl

A distinctive daily word puzzle with a gold-on-black aesthetic, token-based hints and a clean, addictive one-more-go loop.

GameDaily puzzleMobile-first
16
Private luxury marketplace

My Spare Seat

An invitation-only auction community for last-minute luxury experiences, with a dark, theatrical aesthetic and gated access flow.

MarketplaceLuxuryMembership
18
Live trivia platform

TapToFlex

A live trivia hosting platform where one code gets everyone playing from their phone, no sign-up or app required.

GameLive triviaMobile-first
19
Frictionless event RSVP

RSVP Events

A no-account event RSVP tool that lets hosts set up a party in under a minute and collect guest replies through a single shareable link.

ConsumerEventsNo-account RSVP
20
Adventure chess platform

MineChess

A free online chess platform with a Minecraft twist, blending real chess rules against the computer or friends with character opponents, lessons and puzzles.

GameChessMinecraft-themed
21
Fatherhood support platform

Dad Reckoning

A field-manual style support platform for dads, combining a dispatch feed of honest questions, peer replies and a growing manual of practical guidance nobody issued you.

CommunityFatherhoodPeer support
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